Busy motorways, traffic jams and a road network that is almost fully utilised with regard to capacity: travelling in the Brainportregion really does call for change. Luckily, this is possible, because a smart solution is close at hand. A very interesting and realistic alternative of transport for commuting is the bicycle – even if you live 15 to 20 kilometres from your work. It would seem that taking the car to work is faster and easier. However, that is becoming less and less the case. Cyclists on e-bikes, speed pedelecs or other electric transport bicycles often speed past the traffic jams. And there are more advantages. Cycling contributes to a healthy lifestyle and is advantageous for the climate and one’s purse.

With the e-bike trial offer, all residents of the Brainportregion are given the opportunity to try out an e-bike at no cost. This can be arranged through your employer or through participating bicycle shops. This allows you to experience the advantages of cycling to work and could be a first step to a change in your travel behaviour, however minor it might be initially. Leaving the car at home for one or two days, trading it in for the bicycle, will already cause a noticeable difference.

Have you already taken advantage of the promotion? And? Are you convinced? If you would like to purchase an e-bike to go to work on your bicycle more often, check out page 3 for practical tips for purchasing an e-bike. Have fun cycling! Joost Beenker, Project leader of Brainport Bereikbaar bicycle stimulation